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Trying On…The Goodwell Company

2017 July 11


If you’re anything like me, you are increasingly concerned about what you are putting not only on your body but into your environment, each and every day. So when I read about The Goodwell Company and their stance on plastic toothbrushes, it felt like such a duh moment. Of course we shouldn’t be using plastic toothbrushes that cannot be recycled and end up in landfill piles every day.


In my house alone, we probably go through a cycle of 6-8 new plastic toothbrushes every few months. For whatever reason, each of my kids always have at least 2-3 going at once, ideally one for every bathroom in the house, it seems (please tell me I am not the only one). So we decided to test drive The Goodwell Company’s bamboo & binchotan, biodegradable (and admittedly very aesthetically pleasing) basic toothbrushes to see if going eco in this department would feel as good as it looks.

Binchotan is a type of Japanese charcoal with cleaning and deodorizing properties that also balances the pH in your mouth to naturally eliminate odors and fight germs. The sustainable bamboo handle is completely recyclable, lightweight and undeniably the coolest looking toothbrush I’ve ever had on my vanity. We got one in the dipped black (pictured above) and one in the dipped white as a his and hers pair and they look great together.

But how do they perform?

Well. It definitely takes a minute or two to get used to not brushing with plastic. The bristles are a little tougher than most, which made me nervous because I have sensitive teeth and typically use a soft brush. But after a few weeks, I’m used to the more rigid feeling and can happily say my teeth don’t feel any increase in sensitivity or abrasion. My husband loved his from the get-go. I wouldn’t necessarily say the cleaning feels any better than a standard toothbrush but the eco-benefits and aesthetic definitely outclass your standard Oral B. The brand has a few more premium brushes that might be even better (as well as toothpaste and floss), but we’re happy with the binchotan version for now and will get a new set every two months when they presumably wear out (at $5.99 per brush).

Overall, definitely a wise choice for you and your environment…and your bathroom counter will appreciate it, too.

*Use the code WWGD here to get 20% off your first order with Goodwell. Note: this is not a sponsored post; I just really liked the product and reached out to them to see about getting a promo code to share so that hopefully you can love it, too. Enjoy! 

5 Responses
  1. Latasha Mobiglia permalink
    July 21, 2017

    The code didn’t work for me. Did it expire?

    • WWGD permalink*
      July 21, 2017

      Hi Latasha! It should, just double-checked. Maybe try again?

      • Latasha Mobiglia permalink
        July 23, 2017

        Nope still says not a valid discount.. I have a white and black set in my cart

  2. Latasha Mobiglia permalink
    July 23, 2017

    Never mind I got it to work… it didn’t work on the subscription that I didn’t realize I had in my cart!!

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