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I Don’t Know How She Does It – Alli Webb

2012 July 31

Alli is responsible for your good hair days. Or if she’s not already, she will be soon. She is the brainchild behind the wildly popular Drybar concept (you know: “no cuts, no color, just blowouts.” And damn good ones at that). And while I first fell in love with her business – think perfectly chic and cool yellow and grey branding, chick flicks playing on big screens while you sip champagne and get a quick, affordable blowout – I started to admire the woman behind it even more via her Twitter activity, especially when learning she is a mom of two boys – Grant, 7 and Kit, 5. So this woman sits at the helm of 15 Drybar locations around the country (with more popping up every day), keeps up an active social media following that’s a direct line to her devoted customers, makes sure her real VIPs (the ones at home) are taken care of…and manages it all with a killer blowout, of course. Here, my friends, is “how she does it.” And here is where you can book your next blowout.

What time does your day start and how?
On most days I am woken by my two little guys (usually jumping on me) around 6:30am.

What time does your day end and how?
Well it depends on the day. After my husband and I get the kids down, which is a feat all on its own, we will either hop on our laptops to finish up some work or settle in and catch an episode of Newsroom or Suits. We’re kinda obsessed with both!

Do you work from home or in an office? What is the set up like?
Yes, I work from home a lot. I try to get home in time to spend a few hours with the boys. It’s usually just me on my laptop in a quiet spot in the house, although we are building out a real office in our new house. I’m excited for that!

Do you see/speak to your kids throughout your work day? If yes, how/when?
They do call me to tell me fun things they are doing or if they want to go to the toy store šŸ˜‰

What is the best thing about being a working mom? Hardest thing?
I really love my job. And I really love my kids so the balance is tricky. My hope is that my kids will understand one day how hard mommy and daddy work for all the nice things we have. I grew up with amazing hardworking parents, so working hard comes very naturally to me. I would like my kids to have that same work ethic.

Be honest, what is one thing you envy about stay at home moms?
Oh you mean the leisurely strolls in the park? I did stay home for five years and wouldn’t trade that time for anything. It was truly magical for me and I loved every second of it.

Sometimes when Iā€™m at a shop and a mom walks in with her kids, I do get a pang of emotion and miss being with my kids all day long, but ultimately I love my job and my life and am very content.

Speaking of working hard for all the nice things in life (which I happen to agree is a great motivator), here are some of Alli’s favorite things of the moment:

Yves Saint Laurent Glossy Stain

Slip ‘N’ Slide

Bio Ionic Styling Iron

Stila Smudge Stick Waterproof Eye Liner






7 Responses leave one →
  1. July 31, 2012

    Love her. I met Ali at a news segment I did here in San Diego she is darling! Thank God she was so brilliant and started Dry Bar!!!

    • WWGD permalink*
      July 31, 2012

      Seriously, we ALL owe her one šŸ˜‰

  2. July 31, 2012

    I loved reading this. I really want to be Ali Webb when I grow up!!

  3. July 31, 2012

    Such a great interview and brilliant idea for a business! It made me smile to learn that Alli was a SAHM at one time and returned to her career. I feel like I’m almost at the stage – ready to return, but also relishing this time home with the kids. Oh, and I’ve got my eye on that trampoline.

  4. Bri permalink
    July 31, 2012

    As a working mother of two I really enjoy these post each week. Every post I feel as though I gain some wisdom on how to handle this chaotic awesome world with two amazing kids. Thanks again for your post!

    • WWGD permalink*
      July 31, 2012

      Thanks, mama! I love them, too. So happy you are enjoying!

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