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Must-Have: 3 New Kids’ Lines You Need to Know

2014 November 3


This must-have for your Monday is all about the kids…and the amazingly creative mamas behind them. These three new kids’ lines are labors of love for the cool, young moms who designed and developed them and make great, one-of-a-kind additions to your littles’ already H&M-filled wardrobe.

First is BABE, a brand new (i.e. just launched today) collection of tees and hats from two SoCal moms who are probably already on your blogroll. The simple and stylish logo and cool colors (black with gold is my fave) make these must-haves easy to wear anywhere.


Next up is Westerly Commons from Haydee, a super sweet mom of two in Long Beach who pens the popular blog, Happenstance:


Westerly Commons is a line of tees, sweatshirts and this brilliant book bag (firmly on my gift-giving list for the littles in my life this year) inspired by Haydee’s infectiously happy approach to the every day.


Finally, Kindred Oak is a boho-trendy line from a mom in Utah whose Twitter bio says she’s a “part-time rapper.” So clearly, I am down:


She takes timely trends like buffalo plaid and everything Ryan Gosling and turns them into mini-me must-haves for the sweet little sartorialists in your life. Pint-sized perfection.


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