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A Peek Inside the Goop Pop Up

2014 May 9
by WWGD

GoopPopUp-WhatWouldGwynethDo

So for those of you who may not be living in or around Los Angeles, Gwyneth Paltrow has brought her Goop vision to life with a small pop-up shop on the city’s westside, filled with all of her favorite finds from her newsletter since its inception.

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The two-floor space is in the Brentwood Country Mart, an impossibly chic old stable house that has been converted into a retail mecca housing adorable shops from James Perse, Space NK, Sugar Paper, and more.

The whole scene at the Country Mart has always been very Goop-y. And Gwyneth has officially taken it over. When I finally got a chance to swing by yesterday, the parking lot was overflowing, paparazzi were at the ready, and buzz throughout the Country Mart was “Gwyneth Paltrow has a store here now…”

Well, it’s not there for long. The pop up is only popping up from May 5-11 so here is an inside look for those of you who can’t make it in-person.

GoopPopUp-WhatWouldGwynethDo

The shop is beautifully presented and feels like it could be your own pied-a-terre, complete with sofa, arm chairs, coffee table and backgammon set – all for sale. It’s filled with the brands that Goop has collaborated with through the years: jewelry from Me & Ro, bags from Clare Vivier, skincare from Paltrow sponsor Restorsea, and some favorites from LA-based Beautycounter (which is what I snagged).

You can pick out a perfect pair of pajamas or monogram your own linen coasters.

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It features a nice mix of home, beauty and fashion products. Every little corner has something to swoon over and photograph. And people were definitely photographing.

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A view from the second floor looking down. The space makes you feel like you could grab a coffee and hang out all day. Don’t worry, I didn’t. Am fairly certain the shop girls wouldn’t be into that.

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And every last detail is well-appointed, down to the shopping bags and Goop-esque thank you note that comes with each purchase.

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With GP’s recipe for fries on the back, of course.

Because no girl should go another day without knowing how to make the perfect crispy fries.

PS – for those of you in the area, Gwyneth Paltrow will be at the shop on Saturday, May 10 from 10am-noon signing copies of her cookbook. I have done that dance before, but you should do it, too!

2 Responses leave one →
  1. May 9, 2014

    Glad you posted this, I was curious :)

  2. May 10, 2014

    I so wish I could go! It would be a long flight from Philadelphia! Thanks for the update!

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