There are a lot of marketing gimmicks in life that I don’t fall for. And for a long time, I chalked up Beautyblender as another on that list. I was perfectly content using my little triangle sponges from Target to apply my makeup and couldn’t fathom why I would need anything more, particularly when it cost $20.
Well, now I have fallen. I finally decided it was time to test out the mini makeup tool that so many have been gushing about – and was more than prepared to prove everyone wrong by hating it.
But I love it. I really, truly love it.
I ordered a Beautyblender Pure, the latest offering from the brand which is free of latex, dyes and odors (the original comes in a bright pink hue), and the Solid cleanser that comes with it. My first impression? It’s a lot of work. You need to dampen the sponge before use, use it, and then clean it. The real impression? It’s not that much work. It may add an extra two minutes or so to your routine and the results are worth it.
Once damp, you simply apply your favorite makeup to it (I am still using Stila’s Stay All Day Foundation for the most part) and then “bounce” the sponge on your face to apply. Bounce is their word, apparently also called “stippling” in the makeup industry. You can use the pointed edge of the sponge to get into corners around your nose, mouth and eyes, if needed. Once applied, you give it a little wash with more water and the cleansing solid and let it air dry until its next use.
The finish is simply flawless. I don’t really know how or why, I just know that my makeup – the same one I have been using forever with my little triangle sponges from Target – looked better. More even, better coverage, natural. I have read it will let you use less of your makeup too so your product will last a little longer, perhaps making up for the investment on this end. Though only time will tell how long the actual sponge will hold up. Either way, for someone like me who likes polished coverage that still looks natural, this marketing gimmick proved to be a must-have. I give in.