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Shopping GOOP

2014 February 13


Barney’s, Neimans, J. Crew…GOOP??

As you probably already know, a big part of the Gwyneth Paltrow-run GOOP empire is the e-commerce section that features some exclusive collaboration pieces and some favorites, presumably of Gwyneth’s.

Yes, some of them are pricey. And yes, some of them are things you can find elsewhere (i.e. this Michael Kors watch). But they are all GOOP-curated and approved and clearly that counts for something.

But not everything 😉

So I’ve sorted through the virtual racks to bring you my must-haves from the GOOP shopping emporium (pictured above) – just in case you want to skip Barney’s this weekend.

(Clockwise from top left):

Helmut Lang glossy linen blazer (Helmut Lang makes the best blazers out there, I promise it’s worth the investment).

Curb link Michael Kors pendant.

Me & Ro for GOOP, exclusive wide band gold ring.

Thornback & Peel for GOOP, exclusive tea towel set.

Black bermuda jumpsuit by L’Agence.

Cynthia Rowley censored tee.

Clare Vivier for GOOP, exclusive personalized duffel bag

You can also shop GOOP’s latest collaboration (just released today!) with LA-based Crippen, which is from one of the founders of J Brand, here.

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